معرفی
Robert Hayward is a Principle Lecturer and Head of Quality Assurance and Validations at Oxford Brookes Business School, Oxford Brookes University. He oversees quality assurance across all business school programmes, aligns strategies with regulatory requirements, and leads new programme development. His role involves collaboration with multiple university teams, including Registry, Admissions, and legal departments, and participation in national agendas via QAA and the Office for Students.
He holds a Doctor of Business Administration (DBA), PG Cert in Total Quality Management, BA in Hotel and Catering Management, and HCIMA Professional Diploma. His research explores consumer decision-making, cultural values, and international higher education, particularly focusing on China’s study abroad students. His teaching includes modules on food and beverage management and lodging operations.
Key research contributions include a best-poster-awarded study on consumer behavior and collaborative works on virtual placement visits and hospitality case studies. He is a Fellow of the Higher Education Academy (FHEA) and leads pedagogic initiatives through Advance HE’s Business School Collaborative Project.
