معرفی
Professor Robert Crawford is a leading scholar in advertising, marketing, and public relations history at RMIT University's School of Media & Communication. His research focuses on the historical development of advertising industries globally, with notable works including Oral History and Business (2023), More than a Glass and a Half (2022), and Digital Dawn in Adland (2021). He holds an honorary position and collaborates with industry partners like Cadbury and Hoyts.
Education & Career: Prior to RMIT, he was Head of School at University of Technology Sydney and held research roles at King's College London and Monash University. He has visiting fellowships at institutions including Brown University and La Sabana University.
Research Interests: Crawford's work bridges historical and contemporary marketing practices, emphasizing oral history methodologies. His current ARC-funded project Shop Talk examines department stores and consumer capitalism. Key themes include industry transformation, globalization, and brand legacy.
Industry Collaboration: Projects include studies for Cadbury, Griffiths Bros, and the Outdoor Media Association, showcasing applied historical insights into modern marketing challenges.
Awards & Recognition: While no specific awards are listed, his extensive publications and ARC funding highlight academic impact.
