معرفی
Professor Robert A Paton is Professor of Management and Deputy Head of School at the University of Glasgow's Business School. His academic career spans several decades with significant contributions to the fields of change management, service innovation, and co-created value.
Professor Paton's research focuses on change, service innovation and co-created value in business and supply chain networks, with particular interest in promoting meaningful and sustainable service transactions within partnership settings. His expertise includes:
- Managing change
- Service innovation
- Service dominant logic
- Co-created value
His scholarly work demonstrates consistent engagement with interdisciplinary perspectives, particularly evident in his recent publications exploring brand experience across multiple contexts. Professor Paton has developed a distinctive research trajectory examining how value is co-created at the point of knowledge exchange, with applications spanning luxury services, financial institutions, and sustainable supply chains.
Professor Paton has received significant research funding including Knowledge Transfer Partnerships, Scottish Funding Council grants, and IBM International Faculty Awards, demonstrating the practical relevance and application of his work.
As an educator, Professor Paton teaches Managing Innovative Change at the MSc level and Managing Change in the MBA program. He serves in various professional capacities including as an Executive Board member of the European Management Journal and as a reviewer for several academic journals.
