Rob Eagle

Dr Rob Eagle is a Research Fellow in Cultural Value at the Centre for Cultural Value within the School of Performance and Cultural Industries at University of Leeds. His work bridges academic research and cultural practice through immersive media, interactive documentaries, and audience studies. Previously, he held positions at British Film Institute (BFI), XR Stories (University of York), and University of the West of England (UWE Bristol).

Research interests include:

• Cultural value and policy advice
• Immersive media and AR/VR applications
• Art practice-as-research
• Interactive documentary storytelling
• Audience behavior analysis
• AI in entertainment

Professional affiliations:

• International Council of Museums (ICOM)
• British Association of Film, Television and Screen Studies (BAFTSS)
• Theatre and Performance Research Association (TAPRA)

Current projects:

• Feature-length documentary 69 (post-production)
• Co-founder of Bradford Digital Arts Lab
• Research on digital storytelling for social change
• Screen-based entertainment research for BFI/XR Stories