Rita Cunha

Rita Cunha is a Professor of Human Resource Management at Nova School of Business and Economics (Nova SBE). She holds an Agregação (Habilitation) in Human Resource Management from Universidade Nova de Lisboa (2004), a PhD in Management from UMIST (1997), an M.A. in Human Resource Management from NYU (1984), and a B.A. in Psychology from ISPA (1977).

Her research focuses on the impact of HRM practices on organizational performance, with a particular emphasis on process-oriented approaches. Key areas include HRM systems strength, cross-cultural management (especially in Cuba and Ibero-America), and the intersection of HRM with privatization and institutional legacies. She has authored/co-authored numerous books and articles in journals like Human Resource Management, International Journal of HRM, and European Management Journal.

Prof. Cunha has held leadership roles including Deputy Dean at Nova SBE, Academic Director of the CEMS MIM program, and Director of the MBA. Her work in career management services and international academic coordination has been influential in Portugal and Europe.

Her publications consistently address how HRM strategies mediate organizational outcomes across different cultural and institutional contexts, with recent work emphasizing sustainability and social responsibility in HR practices. Despite no explicitly listed awards, her prolific publishing and leadership roles reflect significant academic impact.