Richard Heiens

Dr. Richard Heiens serves as the Walter F. O'Connell Palmetto Professor of Marketing at the University of South Carolina Aiken. With a Ph.D. and B.S. in Marketing from Florida State University, he focuses on teaching and research in dynamic marketplaces shaped by global and demographic shifts.

Research Interests: His work explores the increasing rate of change in the marketplace, emphasizing human behavior in business contexts, organizational skills, analytical ability, and critical thinking. He highlights the importance of adapting to consumer and competitor dynamics, as noted in his commentary on David Ogilvy's insights.

Teaching: Dr. Heiens contributes to the university's online Master of Business Administration (MBA) programs, including specializations in Accounting, Business Analytics, Cybersecurity Management, Finance, Healthcare Administration, Human Resource Management, Management Information Systems, Project Management, and Supply Chain.

Scientific Awards:

• Walter F. O'Connell Palmetto Professor of Marketing

Advising Philosophy: He emphasizes knowledge accumulation, interdisciplinary connections, and building a broad foundation for decision-making. His anecdote about attending high school with Jeff Bezos underscores his belief in potential through process-driven success.