Richard Conde

Dr. Richard Conde serves as an Assistant Professor in the Department of General Business, Marketing and Supply Chain at the Marilyn Davies College of Business, University of Houston-Downtown. He teaches graduate and undergraduate courses including MBA Sales Leadership, Digital Marketing, and International Marketing, with active teaching assignments through Summer 2025.

His academic credentials include:

• Ph.D. in Business - Marketing from University of North Texas
• MS in Management from Southern Nazarene University
• BBA in Marketing from University of Oklahoma

Conde's research centers on sales force effectiveness, examining leadership development, compensation models, and cultural dynamics in sales organizations. As Chief Researcher for the American Association of Inside Salespeople (AA-ISP), he investigates sales agent retention, training efficacy, and Hispanic cultural scripts in workplace interactions. His work bridges academic theory with industry practice through board advisory roles and podcast contributions.

His publication trajectory (2020-2025) reveals three dominant research streams: necessary condition analysis in sales funnel optimization, cultural controls in inside sales management, and compensation-performance relationships. These appear in top-tier journals including Journal of Business & Industrial Marketing and Marketing Intelligence & Planning, with increasing emphasis on gender dynamics in sales leadership.

Recognition includes the 2021 MDCOB Research Excellence Award. His service spans university committees for human subject research, college-level AACSB accreditation maintenance, and departmental curriculum development.

Conde actively mentors through the Ph.D. Project and previously advised ALPFA students. His industry engagement includes board membership at AA-ISP and peer reviewing for 10+ journals including European Journal of Marketing. Current projects focus on social media's impact on consumer purchase decisions and sales leadership gender-performance relationships.

He leads research initiatives through the AA-ISP partnership, analyzing sales agent recruitment and training practices while collaborating with international scholars on cross-cultural trust studies in US-Brazil business contexts.