معرفی
Richard Bell is a University Lecturer at Salford Business School, University of Salford, teaching Digital Business and International Business at undergraduate and postgraduate levels. He serves as School Lead for Admissions, Recruitment Tutor, and contributes to the Access and Participation Planning group to widen educational opportunities for diverse student backgrounds.
His research centers on International Business and Tourism Management, with emphases on cross-cultural decision making, sustainable tourism practices, and employee engagement in global hospitality contexts. Work explores how cultural dynamics, digital transformation, and external factors like government policies impact business operations across emerging economies.
Publications from 2011–2025 reveal an evolving focus from creative pedagogy to international crisis management. Early work examined educational innovation (2011–2014), shifting toward tourism disaster planning (2019) and contemporary Nigerian labor dynamics (2025), consistently addressing real-world business challenges through qualitative methodologies.
Bell actively shapes student pathways through admissions leadership and transition support. His international collaboration expertise includes designing Erasmus Intensive Programmes that integrate sustainable tourism education with EU-funded mobility initiatives for students and staff.
