Reuben F. Burch V

Reuben F. Burch V is an Associate Professor of Industrial & Systems Engineering at Mississippi State University (MSU), holding the Jack Hatcher Endowed Chair for Engineering Entrepreneurship. He serves as Associate Vice President for Research, Executive Director of the Athlete Engineering Institute, and founder of the AiM UP workforce training program. His work bridges academia and industry through innovations in wearable technology, autonomous systems, and logistics automation.

Education:

• Ph.D., Industrial & Systems Engineering, Mississippi State University
• Masters of Engineering Management, Kansas State University
• B.S., Computer Engineering, Mississippi State University

Research Focus: Human factors engineering, cognitive systems design, and athlete-centric technologies for sports, industrial, tactical, and at-risk populations. His NSF-funded research develops wearable sensors and motion capture systems to enhance human-technology interactions.

Patent Highlights (2020-2025):

• Aerial drone communication hubs for delivery vehicles
• Automated cargo dolly safety systems
• Wearable devices for courier operations
• Flexible motion capture sensor arrays

Leadership & Impact: Advises Fortune 500 companies and elite wearable tech firms. Serves as a logistics/tech advisor to universities and the U.S. Air Force. His interdisciplinary research spans robotics, biomedical engineering, and transportation systems.