Renata Potočnik

Renata Potočnik is affiliated with Edward Bernays Polytechnic, where she currently teaches and shares her expertise in media work and public relations. Her academic journey began at the Faculty of Philosophy in Rijeka, where she earned her degree in Croatian language and literature and became a professor. She transitioned from journalism (17 years of experience) into public relations and political PR, completing graduate studies at Edward Bernays Polytechnic. She is also a doctoral student in Communication Studies at the University of Osijek. Her professional interests span communication skills training, media appearances, and strategic PR. She actively contributes to educational programs in communication and media fields.

• Education:
• Faculty of Philosophy, Rijeka – Croatian Language and Literature (Bachelor/Master)
• Edward Bernays Polytechnic – Graduate Studies
• University of Osijek – Doctoral Student in Communication Studies

Her research and professional focus includes public relations strategies, political communication, and media management. She integrates her journalism background with academic teaching to address contemporary communication challenges. No scientific awards or specific grants are noted in the text, and her current involvement in labs or teams is unspecified.