معرفی
Renata Matkevičienė is a Professor and Dean of the Faculty of Communication at Vilnius University. She holds a PhD in Communication and Information (2006) with a dissertation on political identity in media, an MA in International Communication (1998), and a BA in related fields. Her research focuses on Political Communication, Public Relations, and Media Sociology, particularly on societal resilience during crises, NGO roles, and digital transformation in education. She has led over 80 publications, including works on pandemic-era CSR adaptation and online social simulations.
Academic leadership roles include editorial board memberships in journals like Informacijos mokslai, and expert roles in Lithuania's Higher Education Monitoring (MOSTA) and the Baltic PR Awards. She has organized international conferences and contributed to EU-funded projects on transversal competencies.
Her pedagogical innovations include transitioning simulations to online formats during the pandemic, emphasizing teaching presence in virtual settings. She actively participates in Nordic and Baltic academic networks, promoting intercultural communication and European integration studies.
