معرفی
René Zeier is a Lecturer and Project Head at the Lucerne School of Business (HSLU) within the Institute of Communication and Marketing (IKM). He holds a lic. oec. and Dr. oec. from the University of St. Gallen, specializing in Tourism and Holistic Management. His professional experience spans key roles at Nestlé, Coca-Cola, and as a founder of the Account Management Center (AMC). He co-leads the Smart-up initiative supporting start-ups and has led the Lucerne School of Tourism (HFT).
His research focuses on Entrepreneurship, Holistic Management, and Eco-System Development, with projects including the Horw Start-Up Ecosystem and initiatives in the North Caucasus Federal University. He serves on boards such as Brauerei Falken AG and Swiss Ski- and Snowboard School Klewenalp-Stockhütte.
Key publications include Systemic Management for Intelligent Organizations (2012) and recent works on Business Transformation and Regional Entrepreneurial Ecosystems. He has received the 2019 Teaching Innovation and Entrepreneurship Excellence Award. His teaching emphasizes practical applications in marketing, sales, and project management, with a focus on bridging academic and entrepreneurial ecosystems.
