Marcantonio Ruisi

Marcantonio Ruisi is a Full Professor of Economics, Business, and Statistics at the University of Palermo. He serves as a key academic leader, holding a delegation for relations with businesses, university consortia, and cultural institutions, and coordinates activities promoting spin-offs and innovative startups. His work also focuses on public engagement and fostering academic-industry collaboration.

Research Interests: Ruisi’s research spans sustainable business models, corporate sustainability, entrepreneurship, tourism management, and innovation strategies. He explores topics such as start-up development, green economy principles, gamification in business, and the economic impact of cultural events like the Cous Cous Fest. His work often intersects with practical applications, such as corporate check-ups for academic spin-offs and strategic management tools like the Sustainability Balanced Scorecard.

Recent Trends: His publications highlight a focus on sustainability as a competitive advantage, digital transformation (e.g., gamification, digital marketing), and innovation ecosystems. He also addresses challenges in tourism management, including destination marketing and revenue optimization in hospitality.

Advising & Grants: Ruisi has guided numerous theses on topics ranging from corporate social responsibility to tourism policy, reflecting his interdisciplinary approach. His projects often involve collaboration with industry partners, supporting the commercialization of academic research and fostering entrepreneurial ecosystems.