Remco Lenstra

Remco Lenstra is a Professor and academic director at Antwerp Management School, part of the University of Antwerp. He holds a Master of Product Design and has over 10 years of industry experience as an R&D Manager in the furniture sector. Currently, he directs the Master Class Business Design Thinking program, teaches, consults for companies, and publishes on innovation and design. His work focuses on applying design thinking to organizational challenges, with a particular emphasis on SME innovation and human-centered approaches.

Education: Master of Product Design.

Research interests include Design Thinking, innovation strategies, and organizational culture transformation. His 2010 book Cecilia’s Choice was a landmark publication on human-centered design in Flanders. Recent contributions explore traps hindering SME innovation and customer-centric strategies. His consulting and educational efforts bridge academic insights with practical business solutions.

Advising/Grants: While no formal student advisees are listed, his consultancy work supports organizational innovation initiatives. Labs/Teams: Leads the former Business Design & Innovation expertise center, now integrated into Antwerp Management School’s academic programs.