Relebohiseng Matubatuba

Dr. Relebohiseng Matubatuba is a Lecturer at the School of Business Sciences, University of the Witwatersrand (Wits University), Johannesburg, specializing in consumer behavior within South African public service contexts. Her research bridges marketing theory with practical transportation and healthcare challenges in emerging economies.

Her academic credentials include:

• Bachelor of Commerce Honors (BComHons)
• Master of Commerce (MCom) from the University of Johannesburg
• National Diploma (NDip)
• Bachelor of Technology (BTech)

Dr. Matubatuba's research focuses on behavioral drivers in critical service domains:

• Consumer adoption patterns for Bus Rapid Transit systems
• Blood donation intention determinants in South Africa
• Smart mobility transition in developing urban environments
• Cross-cultural consumer decision-making in emerging markets
• Public service marketing in resource-constrained settings

Her publication analysis (2022-2024) reveals consistent methodological rigor in examining behavioral intentions through structural equation modeling and survey-based approaches. The works demonstrate strong contextual awareness of South Africa's infrastructural and socio-economic landscape, with practical implications for transportation policy and blood donation campaigns. Key thematic threads include trust-building in public services, cultural moderating effects, and infrastructure-service quality relationships.

No scientific awards or honors were documented in the source material.

Information regarding student supervision, grant funding, or research teams was not provided in available sources. Her ORCiD profile (0000-0003-1813-8692) confirms publication activity without additional professional details.