معرفی
Reinhold Kesler is an Assistant Professor at the Düsseldorf Institute for Competition Economics (DICE) at Heinrich Heine University Düsseldorf. He holds a PhD in Management & Economics from the University of Zurich and is affiliated with ZEW Mannheim and the Digital Economy Network.
His research focuses on digitization, competition policy, marketing, and innovation. He investigates digital platforms, user data valuation, and empirical methodologies through innovative data collection techniques.
His publications analyze market dynamics including product variety effects on customer retention, vertical integration impacts on product visibility, privacy-competition tradeoffs in app markets, and social media's role in innovation. Article themes reveal consistent emphasis on empirical industrial organization and digital market regulation.