Reinhard Schütte

Reinhard Schütte is a Professor holding the Chair for Business Informatics and Integrated Information Systems at the University of Duisburg-Essen since October 2015. His academic career spans multiple prestigious institutions including Zeppelin University Friedrichshafen, the University of Essen (before its merger), University of Koblenz-Landau, and Westfälische Wilhelms-Universität Münster. He has developed a distinguished career bridging theoretical academic work with practical business applications, particularly in retail and enterprise information systems.

Professor Schütte's research interests focus on Enterprise Systems, IS architectures, Digitization of institutions, Information modeling, and scientific-theoretical problems of business informatics. His work demonstrates a consistent pattern of exploring the intersection between business administration and information technology, with particular emphasis on practical applications in retail environments. His approach combines theoretical insights with practical experience, emphasizing interdisciplinary thinking in business informatics.

His recent publications reveal a strong trend toward examining digital transformation in various sectors including retail, construction, and healthcare. A significant portion of his work investigates how AI and advanced technologies can solve industry-specific challenges, from retail pricing algorithms to enterprise resource planning systems in the cloud era. His research often employs innovative methodologies including neuroimaging, multimethod approaches, and real-world case studies.

• Best Paper Award for Scene Responsiveness for Visuotactile Illusions in Mixed Reality
• Best Paper Award for SoundsRide: Affordance-Synchronized Music Mixing for In-Car Audio Augmented Reality

Professor Schütte's work has significant practical implications for businesses navigating digital transformation. His research on retail information systems, ERP evolution, and digital marketplaces provides valuable insights for organizations seeking to optimize their technology investments. He has contributed extensively to understanding the business value of IT systems and the paradoxes that arise in their implementation. His teaching covers Enterprise Systems, Enterprise Transformation, Impact and cost-effectiveness of IT systems, Retail Enterprise Systems, and Management of Large Enterprise Systems.