Luisa Strelow

Luisa Strelow is a Scientific Associate (Researcher) at the Chair of Business Informatics and Integrated Information Systems within the Faculty of Computer Science at the University of Duisburg-Essen since July 2024, focusing on innovative retail technologies with emphasis on pricing process optimization through theoretically grounded models.

Education:

• M.Sc. in Business Information Systems (IT Management focus) from Nordakademie Graduate School (2020-2021), thesis analyzing web-crawled geodata for retail product range decisions.
• B.Sc. in Business Administration (IT Management focus) from Georg-August-University Göttingen (2017-2020), thesis examining machine learning applications in cyber-physical system scheduling.

Her research integrates retail technology, pricing optimization, and decision support systems through data-driven modeling. She investigates how geospatial analytics and machine learning enhance retail operations, with particular focus on cyber-physical systems and human-robot interaction in brick-and-mortar environments. Her work bridges theoretical frameworks with practical industry applications, especially in optimizing pricing processes through innovative technological solutions.

Publication trends reveal consistent exploration of technology adoption in retail contexts. The 2022 work analyzes AI's impact on shopping experiences, while the 2025 paper establishes a comprehensive framework for retail service robot implementation, identifying current adoption patterns in information exchange and logistics while highlighting untapped potential in anthropomorphic customer interactions. These studies demonstrate her focus on translating academic research into operational retail improvements.

No scientific awards or fellowships are documented in available sources.

Luisa actively supervises bachelor's and master's theses alongside seminar papers within her research domain. Her industry collaborations—evidenced by geodata analysis with a German retailer and retail robot research—suggest applied funding mechanisms though specific grants remain unmentioned. This industry-academia interface strengthens the practical relevance of her supervisory work.

She operates within Prof. Dr. Reinhard Schütte's research ecosystem at the Chair of Business Informatics and Integrated Information Systems, which specializes in retail technology applications and integrated information systems development. The team maintains strong industry partnerships that facilitate real-world testing of pricing models and retail automation solutions.