Rebecca Treadway

Rebecca Treadway is an Associate Professor of Accounting in the Division of Social Sciences at Maryville College, where she has been a faculty member since 2005. She teaches courses such as Principles of Accounting, Financial Reporting, Management Accounting, Leadership and Governance in Business, and Senior Case Study.

Her research focuses on case study writing and methodology in strategic management. She has co-authored case studies featured in the textbook Strategic Management, 4th Edition by John Parnell and published in the American Journal of Management. Her work emphasizes practical, student-involved case development and pedagogical innovation in business education.

Rebecca is actively involved in professional organizations including the North American Case Research Association (NACRA), where she co-chaired the strategy roundtable, and the Tennessee Society of Accounting Educators (TSAE). She is dedicated to mentoring students and supporting their academic and career advancement into graduate programs and the workforce.

Her recent publications reflect a strong trend in applied strategic management and accounting case studies, with a focus on real-world business challenges, corporate sustainability, and strategic positioning. These works integrate pedagogy with research, often involving collaboration with undergraduate students.

• Active member, North American Case Research Association (NACRA)
• Co-Chair, Strategy Roundtable at NACRA
• Member, Tennessee Society of Accounting Educators (TSAE)

She advises undergraduate students through senior capstone projects and case studies, fostering research skills and professional readiness. While formal grants are not mentioned, her collaborative case-writing efforts and conference participation indicate sustained scholarly engagement. She plays a key role in connecting students with graduate and career opportunities.

Though no specific lab or research team is mentioned, her collaborative case-writing with students suggests an informal research mentorship model centered on experiential learning and academic-practice integration.