معرفی
Dr. Rebecca Lu is a Teaching Fellow in the Department of Marketing and Management at Durham University Business School, where she specializes in Strategy and Innovation. She holds a PhD in Strategic Management from Aston Business School (2024), an MSc in Strategy and International Business (2021), and a BSc in Business and International Relations (2016), all from Aston University. Her research focuses on Strategy-as-practice, Play in strategy, Inclusion/exclusion dynamics, and Resolving ambiguity, employing qualitative methods and video ethnography. She is an Associate Fellow of the Higher Education Academy.
Teaching Activities:
- Undergraduate: BUSI1171 (The Changing World of Business), BUSI2341 (Innovation Management)
- Postgraduate: BUSI4I460 (Research Methods and Dissertation), BUSI4AY15 (Business Analytics)
Research Contributions: Rebecca has presented work at EGOS (2024, 2023), British Academy of Management (2023), and Midlands Graduate School (2023). Her EGOS 2024 submission was nominated for the Best Paper Award in Sub-theme 69.
Education Background:
- PhD in Strategic Management (2024), Aston Business School
- MSc Strategy & International Business (2021), Aston University
- BSc Business & International Relations (2016), Aston University
Her research integrates theoretical rigor with practical insights, emphasizing participatory methods to understand strategic processes in organizations.
