Rebecca Caska

Rebecca Caska serves as a Research Fellow at the Institute of Marketing within the University of Applied Sciences Wiener Neustadt, based at the Wieselburg Campus (Zeiselgraben 4, 3250 Wieselburg, Austria). Her institutional affiliation places her within the university's research infrastructure focused on applied business disciplines.

Her research specializes in contemporary marketing frameworks with emphasis on:

• Consumer Behavior dynamics
• Digital Marketing strategies
• Business-to-Consumer (B2C) relationship management

Professional contact is maintained through institutional channels including direct email correspondence. No verifiable information exists regarding doctoral supervision, grant acquisitions, or laboratory affiliations within the provided documentation. The Institute of Marketing operates as a standalone research entity under the university's organizational structure, contributing to Austria's applied research ecosystem in business sciences.