Rebeca Cordero Gutiérrez

Rebeca Cordero Gutiérrez is a faculty member at the School of Computer Science of the Pontifical University of Salamanca, holding the academic rank of Assistant Professor. Her work primarily intersects Marketing and Market Research with Digital Technologies, as evidenced by her affiliation with the Innovation in Communication and Marketing research group.

Her research spans Digital Marketing, Human-Computer Interaction, and Educational Technology, with a focus on leveraging social robots for elderly care, optimizing social media advertising for education, and integrating blockchain for supply chain sustainability. She has contributed to projects like CoCoBot, a humanoid companion for seniors, and NEUROSOCIAL, analyzing social media ad impact on users.

Recent publications highlight her interdisciplinary approach, including blockchain applications in 2025, empathic dialogue systems for robots in 2025, and UTAUT-based studies on educational robotics in 2022. While no formal awards are listed, her work on social media efficiency in higher education and horizontal social networks demonstrates sustained impact across marketing and technology domains.

Her expertise in digital advertising extends to analyzing gender differences in engagement and developing business projects for SMEs using social media frameworks. She has also pioneered tools like LEARN&POP (2022) and TutoHub (2021) to enhance digital learning ecosystems.