Consuelo Sánchez Serrano

Consuelo Sánchez Serrano serves as a Lecturer in Journalism within the School of Communication at the Pontifical University of Salamanca, where she actively contributes to academic and research initiatives focused on evolving audio media landscapes. Her work bridges traditional radio practices with contemporary digital audio formats, emphasizing audience-centric approaches and media literacy development.

Her educational foundation includes a PhD in Communication from the Pontifical University of Salamanca (2004), with doctoral research titled "Las tertulias políticas de la radio española quién crea la opinión y cómo se produce" (Political Talk Shows on Spanish Radio: Who Creates Opinion and How It Is Produced), supervised by Dr. Félix Ortega Gutiérrez and Dr. Arturo Merayo Pérez.

Sánchez Serrano's research examines radio journalism's transformation in the digital age, with particular attention to intimate listener relationships, audience participation mechanisms, and podcasting's scholarly significance. She investigates how radio maintains cultural relevance through educational applications like transmedia literacy experiences targeting youth, while addressing industry challenges including professional role evolution and misinformation combat strategies.

Her publication trajectory (2018-2025) reveals consistent focus on radio's adaptation to digital ecosystems, analyzing audience interactivity, podcasting's academic legitimacy, and radio's enduring social functions. Key themes include educational audio strategies, regional media case studies, and verification practices in journalistic workflows.

Scientific Awards:

• No awards documented in available sources

Academic advising records and grant funding details remain unspecified in current documentation, though her supervision of doctoral research indicates mentorship capacity. Her work with regional media entities like Cadena SER demonstrates industry-academia collaboration.

She actively participates in two research groups: Cartografía mediática (Media Cartography) analyzing media representation patterns, and ICS. Innovación en Ciencias Sociales (Innovation in Social Sciences) developing interdisciplinary methodologies for contemporary communication challenges.