معرفی
Ram Kesavan is a Professor of Marketing at the College of Business Administration, University of Detroit Mercy. He joined the university in 1980 and specializes in Marketing Management, Entrepreneurship, and Small Business Development, with a focus on minority-owned enterprises. He has authored over 50 articles and a manuscript on international strategic marketing, with publications in journals like the Journal of Consumer Research and Journal of Academy of Marketing Science.
He holds a Ph.D. from the University of Rochester and has served as the Sam Walton Free Enterprise Fellow. Dr. Kesavan is also the treasurer of the Marketing Management Association. His advisory work includes counseling over 300 small businesses, emphasizing practical strategic marketing solutions.
His research interests span international marketing strategies, entrepreneurship ecosystems, and the challenges faced by minority-owned enterprises. He remains active in academic leadership roles and contributes to the broader marketing and business communities through his published works and professional service.
