Rafael Pedraza Jimenez

Rafael Pedraza Jimenez is an Associate Professor and Serra Húnter Fellow in the Department of Communication at Pompeu Fabra University in Barcelona, Spain. He serves as Secretary of the Faculty of Communication and has established himself as a prominent researcher in website quality evaluation, information science, and communication studies. His work bridges theoretical frameworks with practical applications in digital media and information systems.

His academic background includes:

• BA in Library and Information Science from the University of Granada (2000)
• MS in Communication Engineering from University Carlos III de Madrid (2005)
• PhD in Information Science from the University of Barcelona (2011)

Dr. Pedraza Jimenez's research focuses on website quality evaluation, particularly in tourism and media contexts, as well as broader areas of information science and communication studies. His work examines how users interact with digital information, the quality metrics for evaluating websites, and the strategic design of digital communication platforms. He has developed innovative frameworks like the Double-entry Analysis System (DEAS) for comprehensive website quality evaluation that considers both technical and strategic aspects. His research demonstrates a strong methodological approach that combines theoretical frameworks with empirical validation, often through case studies in specific sectors like tourism.

Analysis of his recent publications reveals a clear trajectory focusing on digital media quality assessment, with increasing attention to emerging technologies like voice search and immersive cinema. His work consistently addresses the intersection of information quality, user experience, and strategic communication in digital environments. The research shows strong methodological rigor with applications across multiple sectors including tourism, journalism, and academic communication.

As a Serra Húnter Fellow, Dr. Pedraza Jimenez participates in one of Catalonia's prestigious academic career development programs designed to attract and retain top researchers. His work has been published in prominent journals in the fields of information science and communication studies, and he actively contributes to advancing methodological approaches in digital media research.

Dr. Pedraza Jimenez is involved in research teams focused on digital communication and website quality assessment. His work with the DigiDoc Group at Pompeu Fabra University represents a collaborative effort to develop comprehensive frameworks for evaluating digital media and communication platforms. He has participated in multiple research projects examining information behavior, website quality, and digital communication strategies across various contexts including tourism, journalism, and academic dissemination.