Priska Breves

Dr. Priska Breves is an Assistant Professor at the University of Amsterdam’s Faculty of Social and Behavioural Sciences, specializing in the Department of Persuasive Communication. Her research focuses on parasocial relationships with social media influencers and immersive media forms like virtual reality (VR), exploring their psychological and behavioral impacts. She investigates topics such as climate change communication, body positivity in social media, and the role of spatial presence in persuasive messaging.

• Key Affiliations: University of Amsterdam, Faculty of Social and Behavioural Sciences, Department of Persuasive Communication

Research Interests: Breves examines how parasocial relationships with influencers shape advertising effectiveness and pro-environmental behavior. Her work on immersive media addresses cognitive load, cybersickness, and the psychological perception of spatial presence. She also explores cultural concepts like 'Heimat' (sense of belonging) in media consumption and the interplay between music and visual advertising.

Articles Overview: Recent work spans parasocial dynamics in influencer marketing, climate distress among adolescents, and the persuasive potential of VR. Her studies highlight trends in digital health communication, environmental advocacy, and the design of immersive media experiences. Key themes include the ethical implications of influencer influence, media-induced cognitive effects, and the revival of cultural concepts in modern communication research.

Advising & Grants: No explicit student advisees or grant details are listed in the provided texts.

Labs/Teams: No specific labs or collaborative teams are mentioned, though her research aligns with interdisciplinary groups studying media psychology and environmental communication.