Priscila Lena Farias

Priscila Lena Farias is a Professor at the Department of Projects within the School of Architecture and Urban Planning at the University of São Paulo (FAUUSP). She coordinates the LabVisual (Visual Design Research Laboratory) and contributes to the postgraduate program in Architecture and Urbanism at the same institution.

• Graduated in Visual Communication (Industrial Design) from Fundação Armando Penteado (1984)
• M.A. in Communication and Semiotics from PUC-SP (1997)
• Ph.D. in Communication and Semiotics from PUC-SP (2002)

Her research spans graphic design, semiotics, typography, type design, design history, and information design. She is a prominent figure in design scholarship, editing the journal InfoDesign – Revista Brasileira de Design da Informação, and serving on editorial committees for international publications including The Design Journal and Design and Culture. Her professional work integrates industrial design with visual communication theory.

Scientific Awards

• CNPq fellowship (Brazil)

Labs & Teams: Coordinates LabVisual at FAUUSP.