معرفی
Pierre Berthon is a Professor and the Clifford F. Youse Chair of Information Design, Marketing & Strategy at Bentley University. He teaches Strategic Marketing, Research Methods, and Design Ethics and Aesthetics.
- Education: Ph.D. in Engineering Science from Brunel University, B.Sc. (Hons) in Engineering from University of Warwick.
Research Interests span technology and society, design ethics, mindfulness, digital addiction, and virtue signaling. His work often explores the intersection of ethical design and emerging technologies.
Scientific Awards:
- Bentley’s Excellence in Scholarship award (2023).
He has held academic positions at Columbia University, Henley Management College, Cardiff University, and University of Bath, with visiting roles at institutions like Rotterdam School of Management and KTH Royal Institute of Technology. His consulting practice focuses on strategy, e-commerce, and technology-driven marketing solutions.
