معرفی
Philippe Robert-Demontrond is a Full Professor specializing in Marketing and Sales, affiliated with institutions such as CREM UMR CNRS 6211. His research spans interdisciplinary domains, integrating theories from Management Sciences, Neuroscience, Cognitive Psychology, Clinical Psychology, and Socio-Anthropology.
- Roles: Director of Master 1 & 2 in Marketing and Sales, Program Director for Marketing Research and Marketing Project Development tracks.
- Teaching: Courses on Anthropology and Organization Management, Epistemology of Management Sciences, Cross-Cultural Marketing, Qualitative Methods, Sensory Marketing, and Strategic Management.
Research Interests: Focus on marketing, organizational management, and consumer behavior, with methodologies drawn from neuroscience, cognitive psychology, ethnography, and cultural theory. Key themes include the anthropology of consumption, biomimetic modeling, and the epistemology of management sciences.
Publication Trends: Recent work explores joint consumption practices, lived worlds in marketing, ownership and object relationships, and post-phenomenological approaches to technical object consumption. His studies often employ qualitative methods and socio-anthropological frameworks to analyze consumer resistance, sustainability, and ethical marketing.
