معرفی
Philip Fernbach is a Professor of Marketing at the Leeds School of Business, University of Colorado Boulder. As a cognitive scientist, he investigates how people think, applying insights to improve public discourse and decision-making in business contexts.
- PhD in Cognitive Science, Brown University (2010)
- BA in Philosophy, Williams College
His research bridges cognitive science and marketing, focusing on:
- Knowledge illusion and overconfidence
- Consumer financial decision-making
- Political polarization and cognitive biases
- Environmental policy cognition
- Causal reasoning in economic contexts
Recent publications span interdisciplinary themes in consumer psychology, financial literacy, and public understanding of science. Key article trends include:
- Investigating how knowledge overconfidence undermines consensus
- Analyzing simplicity perception in brand evaluation
- Exploring cognitive mechanisms behind conspiracy theories
- Studying information overload in financial products
Scientific Recognition:
- New York Times Editor’s Pick for co-authored book The Knowledge Illusion (2017)
Additional Roles:
- Co-Director, Center for Research on Consumer Financial Decision Making
- Affiliate, Institute of Cognitive Science
- External Advisory Board Member, McKinsey & Company
He teaches data analytics and behavioral science to undergraduate and Masters students, while engaging in public communication through articles in major outlets and speaking engagements.
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