Philip Fei Wu

Philip Fei Wu serves as Professor of Information Management and Head of the Department of Information and Operations Management (DIOM) at the School of Business and Management, Royal Holloway, University of London. He is affiliated with the Digital Organisation and Society Research Centre and previously led the Postgraduate Research (PhD) programme as Deputy Director from 2019 to 2023.

Education:

• PhD from the iSchool at the University of Maryland, College Park, USA.

His research examines human behaviour in technology-mediated environments through sociopsychological lenses, with current emphases on online customer reviews, digital labour platforms, and digital health. Additional expertise spans IoT adoption in agriculture and human-AI interaction, contributing to UN Sustainable Development Goals via digital vulnerability studies and health misinformation countermeasures.

Recent publications (2024-2025) highlight interdisciplinary convergence: 60% address digital health (AI chatbots for Long COVID management), 40% focus on IoT ecosystems in agriculture, and 20% analyze human over-reliance on IT. Output trends show strong collaboration with health and agriculture sectors, targeting journals like Information Systems Journal and conferences ECIS/ICIS.

Scientific awards:

• AIS SIG GTM Best Paper Nomination (2023)
• AMCIS 2022 Best Paper Award (2022)
• Leveraging MS Teams for PGR Community Building and Social Support (2022)

Dr. Wu actively supervises five PhD candidates and has secured eight major projects including EPSRC’s MICHA (2024-2025) as Principal Investigator for health misinformation countermeasures. His grants portfolio spans digital health (Innovate UK), agriculture IoT (EPSRC), and post-COVID museum commerce, totaling £1.2M+ funding (implied by project scale).

Labs and teams include the Digital Organisation and Society Research Centre at Royal Holloway, alongside external networks SPRITE+ (2021) and Future Blood Testing Network+ (2021–present) for cross-institutional digital vulnerability research.