معرفی
Peter Wells is Professor of Business and Sustainability and Director of the Centre for Automotive Industry Research at Cardiff Business School, where he also serves as Pro Dean for Public Value. His academic career has focused on the intersection of business models, sustainability, and transportation systems, with particular expertise in the automotive industry's evolution.
Wells' research interests span sustainable mobility, socio-technical transitions, business model innovation, and automobility cultures. He critically examines how the automotive industry shapes mobility systems and explores pathways toward more sustainable transportation futures. His work often challenges conventional wisdom about electric vehicles, mobility transitions, and corporate sustainability claims, emphasizing the complex interplay between technological innovation, business strategy, and societal change.
His recent publications reveal a strong focus on electric vehicle adoption dynamics, the political economy of sustainable mobility transitions, and critical analysis of industry narratives around sustainability. Wells has published extensively in top journals across business, sustainability, and transportation fields, with his 2025 book 'How the global automotive industry stole our sustainable mobility future' representing a significant critique of industry practices.
As Director of the Centre for Automotive Industry Research, Wells leads research examining the transformation of the automotive sector, with particular attention to business model innovation in the context of electrification, digitalization, and sustainability pressures. His work combines theoretical rigor with practical relevance, often engaging with industry and policy stakeholders.
