معرفی
Peter Nuttall serves as Associate Dean and Senior Lecturer in Marketing at the University of Bath, focusing on adolescent consumer behavior and identity formation. His research explores:
- Teenage leadership development through social rituals like proms
- Challenges in sustainable consumption and information processing
- Cross-cultural dynamics in higher education strategic alliances
His recent work analyzes how youth ritual practices intersect with identity consolidation, while earlier studies investigate sustainability paradoxes in consumer decision-making. Publications emphasize ethnographic and participatory research methodologies.
Scientific contributions include:
- 2025 article on proms as skill-building platforms
- 2017 study on information overload impeding sustainable choices
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