Peter Kwok Chan

Dr. Peter Kwok Chan is an Associate Professor in the Department of Design at The Ohio State University's College of Arts and Sciences. His research and teaching integrate design thinking with design doing through collaborative frameworks addressing strategic brand development.

Research and creative practice explore:

• Emotion-driven design methodologies
• Collaborative design processes
• Design pedagogy innovation
• Visual communication strategies

His pedagogical approach employs a 'brand design pyramid' framework combining human-centered research with prototyping implementation. Recent projects include biophilic design education and food system visualization.

Professional engagements:

• Design Consultant for Center for Ethics and Human Values
• Visiting Scholar at Jiangnan University (China)
• Design Advisor for OSU CampusParc
• Recipient of multiple AIGA, CSCA, and Communication Arts awards