Peter Dacin

Peter Dacin is a Professor of Marketing at the Smith School of Business, Queen's University. He holds a Ph.D. in Marketing from the University of Toronto (1989), an MBA from McGill University (1982), and a B.A. from McGill University (1979). Prior to joining Queen's, he spent seven years at Texas A&M University.

His research focuses on judgment formation, particularly how individuals form judgments about brands, including brand evaluations (attitudes and beliefs) and value judgments. This work integrates cognitive and social psychology principles into applied marketing contexts.

Alternative contact information includes work email: pdacin@queensu.ca and personal email: pdacin@business.queensu.ca.