Peter Červenka

Peter Červenka is an Assistant Professor in the Department of Marketing at Bratislava University of Economics and Business, Faculty of Commerce. His work bridges digital marketing, e-commerce, and cognitive technology applications in business analysis.

• Research focuses on AI-driven marketing, augmented reality in education, and SEO optimization.
• Active in interdisciplinary projects, including EU consumer policy and regional tourism strategies.

Recent publications highlight his contributions to digital marketing tools, cognitive systems in consumer analysis, and augmented reality in e-learning. Notable projects include VEGA grants on product design and consumer behavior, as well as HP initiatives on web optimization.