
معرفی
Dr. Penghui Dai is a Lecturer in Strategic Management at Oxford Brookes Business School, Oxford Brookes University since February 2024. His academic background includes a PhD in Management from Henley Business School (University of Reading), an MSc in Accounting and Finance, and a BSc in Business Administration (Accounting).
Education:
- PhD in Management, Henley Business School, University of Reading
- MSc in Accounting and Finance
- Bachelor of Management (BSc) in Business Administration (Accounting)
Research Interests: Penghui focuses on strategic management, corporate governance structures (particularly in Chinese family businesses), board dynamics, ESG frameworks, digital transformation strategies, innovation ecosystems, and sustainability practices. His research methodology combines quantitative and qualitative approaches, with a specialization in China's emerging market context.
Teaching & Administration: He leads the "Strategic Planning in Practice" module and contributes to the "Innovation, Change & Organisations" module. He also supervises postgraduate dissertations.
Awards: No awards explicitly listed in the provided text.
Advising & Grants: Supervises postgraduate students but no grant details are mentioned.



