معرفی
Peng Lu serves as an Assistant Professor in the Department of Agricultural Leadership, Education & Communication at the University of Georgia's College of Agricultural & Environmental Sciences, where he conducts research at the intersection of agricultural communication, consumer behavior, and educational methodologies.
His research program focuses on understanding stakeholder responses to agricultural innovations, with particular emphasis on community health and wellness initiatives, critical thinking development in educational contexts (including international settings like Nepal), and consumer acceptance of emerging food technologies such as upcycled foods, gene-edited beef, and nanofoods. His work examines how information sources, message framing, and educational interventions influence decision-making in food systems and sustainable agriculture adoption.
Analysis of Dr. Lu's 15 most recent publications (2022-2025) reveals a methodologically diverse research portfolio employing meta-analyses, Delphi studies, and large-scale surveys to investigate factors shaping public perceptions of agricultural innovations. Key trends include the critical role of trust in information sources, the impact of knowledge levels on acceptance, and the effectiveness of tailored communication strategies in overcoming adoption barriers for climate-smart practices and novel food technologies across diverse demographic groups.
