Pekka Saarikorpi

Pekka Saarikorpi is a doctoral student in Marketing at Hanken School of Economics, Helsinki. His research focuses on consumer behavior, socio-spatial atmospheres, and the intersection of rhythm analysis with cultural studies.

• Doctoral Student, Hanken School of Economics (Marketing), Helsinki
• Collaborated with institutions like EMLYON Business School and San Francisco Museum of Modern Art

Education:

• Master of Arts, Social Studies (Estonian Academy of Music and Theatre / Estonian Business School, 2020)
• Degree in Educational Administration (Ministry of Education and Culture, 2016)
• Master of Culture and Arts in Music Pedagogy (Metropolia University of Applied Sciences, 2011)
• Vocational Teacher Degree (Haaga-Helia University of Applied Sciences, 2005)

Research Interests: Saarikorpi investigates consumer experiences through rhythmanalysis, exploring repetition, difference, and spatial-temporal dynamics in marketplaces and servicescapes. His work bridges cultural studies, marketing theory, and philosophical frameworks like Lefebvre's triad of social space.

Recent Publications (2022–2025): Focus on topics like socio-spatial atmospheres, servicescape staging, intercultural dreaming in marketplaces, and embodied consumption practices. These works emphasize interdisciplinary approaches combining consumer behavior, cultural theory, and rhythmicity.

Activities: Active in conferences (ACR, EMAC, Macromarketing), guest lectures, and international collaborations. Notable participation includes moderating panels on global music business and empirical research at institutions like EMLYON Business School and SFMOMA.