Pedro Mir Bernal

Pedro Mir Bernal is a Full Professor at the ISEM Fashion Business School, affiliated with the University of Navarra. He is actively involved in the MODI Moda Digital research group, focusing on digital fashion and online branding.

• Education: Doctorate from Universitat Abat Oliba CEU (2014), with a thesis on online reputation analysis for corporate branding in the consumer goods sector.

Research Interests include Digital Fashion, Brand Reputation, and Online Marketing, particularly in the context of Consumer Goods Sector dynamics. His work emphasizes sectorial comparative studies and digital branding strategies.

Contact Information: Email available at pmir@unav.es.