Pedro Juan Martin Castejon

Pedro Juan Martin Castejon is a Professor at the University of Murcia, affiliated with the Faculty of Economics and Business and the Department of Marketing and Market Research. He is part of the Consumer Behavior research group and previously contributed to the Marketing group.

Education:

• PhD in Marketing from Universidad de Murcia (2016): Thesis titled 'Astrología: la creencia en la unión del ser humano y el cosmos', supervised by Dr. Luis Álvarez Munárriz.
• PhD in Marketing from Universidad de Murcia (2007): Thesis titled 'La función del vendedor personal en las relaciones inter-organizacionales', supervised by Dr. Sergio Román Nicolás.

Research Focus: Pedro's work explores consumer behavior, marketing strategies, and the role of interpersonal relationships in organizational contexts. His interdisciplinary approach includes studies on astrological beliefs and their sociocultural implications, alongside practical analyses of sales dynamics in business networks.

Awards/Grants: No specific awards or grants are listed in the provided text.

Advising & Teams: While no advisees are mentioned, he has demonstrated research leadership through his doctoral work and contributions to academic groups. He may collaborate within the Marketing and Consumer Behavior research communities.