Pedro Canales Ronda

Pedro Canales Ronda is a permanent full-time faculty member at the University of Valencia, Spain, where he serves as a Professor in the Faculty of Economics. He is affiliated with the Department of Marketing and Market Research, contributing to both academic instruction and research initiatives focused on marketing strategy and consumer insights.

His core research interests include:

• Consumer Behaviour
• Brand Management and Positioning
• Marketing Research
• Sales Force Performance and Control
• Applied Marketing

His scholarly work is supported by active participation in two research groups: MarkAp (Applied Marketing into Consumer Behaviour) and POMA (Research Group on Brand and Positioning), which focus on empirical and strategic aspects of marketing. His doctoral research, completed in 2005, examined the performance and control of sales forces, laying the foundation for his ongoing expertise in marketing effectiveness.

Although no recent publications are listed in the provided text, his research trajectory suggests a strong orientation toward quantitative and managerial aspects of marketing, particularly in sales and branding domains.

He has supervised doctoral research, having co-advised PhD candidates, though specific names are not provided. There are no listed scientific awards in the available information.

Pedro Canales Ronda conducts his academic work within structured research teams at the University of Valencia, particularly through the MarkAp and POMA groups, which foster interdisciplinary collaboration in marketing science.