Ines Kuster Boluda

Ines Kuster Boluda is a Professor at the Universitat de València, affiliated with the Faculty of Economics and the Department of Marketing and Market Research. She is actively involved in research through two key groups: MarkAp (Applied Marketing into Consumer Behaviour) and POMA (Research Group on Brand and Positioning).

Research Interests: Her work centers on marketing strategies with a focus on consumer behavior, brand positioning, and sales force orientation. These interests are reflected in her long-standing academic contributions and research group affiliations.

Scientific Awards:

Advising and Grants: While specific advisees and funding details are not listed in the provided text, her role as a PhD supervisor (evidenced by her doctoral supervision) and senior academic suggests active mentorship and potential grant involvement.

Labs and Teams: She is a member of two prominent research groups: MarkAp, which focuses on applying marketing principles to understand consumer behavior, and POMA, dedicated to brand and positioning research.