Paweł Baranowski

Dr. Paweł Baranowski is a Lecturer in the Department of Media Studies at the University of Wrocław, Poland. He is an active researcher in communication studies, with a focus on political communication, journalism, and new media. His work often involves cross-national comparative studies, particularly in the context of European elections.

His research interests include:

• New media
• Network communication
• Political communication
• Advertisement
• Journalism Studies

He investigates how political actors and journalists utilize digital platforms, especially social media, for campaigning and professional work, with a regional focus on Poland and comparative analyses including Russia and Sweden.

An analysis of his recent publications reveals a strong emphasis on the role of social media in political campaigns, particularly during European Parliament elections. His work spans methodologies from quantitative content analysis to comparative case studies, often in collaboration with international research teams. Key themes include populism, negative campaigning, and the adaptation of journalistic practices to digital environments.

Dr. Baranowski is a member of the Polish Society of Social Communication and the Polish Allotment Gardeners' Association. He also engages with data analysis and programming in his research.