Pavol Lipták

Pavol Lipták is a PhD. student at the Department of Marketing, Faculty of Commerce, University of Economics in Bratislava. His work focuses on Category Management, Distribution in Marketing, and AI applications in business.

• Education: Pursuing doctoral studies since 2023; Master's in Marketing and Trade Management (2022); Bachelor's in Business in Trade (2020).
• Research Interests: Category Management, AI-driven retail strategies, and post-crisis business adaptation.
• Grant Involvement: Co-researcher in projects on AI challenges in marketing and linguistics, and distribution management during crises.
• Conference Participation: Active presenter at ICISAS 2025, Innovations 2024, and ISCDS 2024; member of organizing teams for CEECBE 2024 and faculty anniversary events.
• Teaching & Outreach: Tutor for MiniErasmus; promoter at university fairs and roadshows.

Key Publications: Analyzed AI profitability in category management, post-pandemic retail strategies, and multilingual pricing effects.