Paulo Barroso

Paulo Barroso is an Assistant Professor at the Polytechnic Institute of Viseu, with prior roles at institutions including Polytechnic Institute of Guarda and University of Algarve. He holds a Ph.D. in Philosophy from the University of Santiago de Compostela, Spain.

• Doctor of Philosophy (2007), University of Santiago de Compostela, Spain

His research spans communication studies, semiotics, and media ethics, focusing on topics such as digital literacy, ideological representation in advertising, and the philosophical implications of media. He has extensively published on the interplay between ethics, religion, and communication, including works on Wittgenstein’s philosophy of psychology, Baudrillard’s hyperreality, and Lotman’s semiosphere.

His recent publications (2022-2023) emphasize crisis communication, visual rhetoric, and the ethical challenges of misinformation. Articles like "Governmental communication strategies in crisis management: the COVID-19 pandemic in Portugal and Brazil" and "Digital literacy in the brave new e-sphere" highlight his engagement with contemporary societal issues.

He has supervised Master’s theses on media impacts, including "The consumption of animal protein (meat) and the environmental impacts on private Portuguese television channels" and "The importance of using color in advertising communication."