ZOSIMO LOPEZ PENA

ZÓSIMO LÓPEZ PEÑA is an Assistant Professor at the University of Santiago de Compostela, affiliated with the Applied Didactics Department within the Faculty of Education Sciences. His research focuses on multimodality in education, advertising discourse analysis, and the application of technology in language teaching. He leads the GALABRA research group, exploring cultural systems in Portuguese-speaking contexts. Previously, he taught at the International University of La Rioja (2016-2022) and served as a visiting professor at the University of Verona. His work bridges theoretical didactics with practical classroom applications, emphasizing digital literacy and community-based learning. Key contributions include studies on gastronomy-tourism linkages and multimodal pedagogical strategies for secondary and university education.

Education:

• PhD in Communication and Creative Industries (University of Santiago de Compostela, 2016)
• Master’s in Linguistics (University of Santiago de Compostela)
• Undergraduate Degree in Hispanic Philology (University of Santiago de Compostela)

Research Interests: Explores intersections of language, digital media, and cultural expression through multimodal frameworks. Recent work analyzes audiovisual advertising in secondary classrooms, digital text engagement strategies, and community-driven audiovisual storytelling.

Publications: His articles span topics like tourism’s socioeconomic impacts, digital literacy tools, and project-based learning for Italian students. Notable works include Gastronomy and Tourism (2020) and A Multimodal Proposal for Reading Digital Texts (2022).

Labs/Teams: Active in the GALABRA group, focusing on transnational Lusophone cultural studies. Collaborates with institutions in Spain and Latin America on educational technology projects.