معرفی
Pauline Ferguson is a Senior Lecturer in Marketing at the University of Edinburgh Business School. She serves as Deputy Director of Teaching & Partnerships (Strategy 2030) and Programme Lead for Business with Marketing. Her research focuses on consumer perception, practice theory, and interdisciplinary marketing, with a strong emphasis on community value systems and educational innovation.
- Key roles: Deputy Director of Teaching, Programme Lead, Ethics Champion
- Teaching responsibilities: Courses on Marketing for Net Zero, Climate Change, and Principles of Marketing Management
Her research explores intersections of marketing theory, social practices, and psychological safety in group work. Recent publications highlight agile methodologies in education and interdisciplinary accountability. While no formal awards are listed, her engagement with organizations like EUMAS and the Academy of Marketing underscores her active academic contributions.
