Paul Wilson

Paul Wilson is an Assistant Professor at Brigham Young University–Hawaii, affiliated with the Faculty of Business & Government and the Willes Center for International Entrepreneurship. He holds an M.Sc. in Information Technology (eCommerce) from Carnegie Mellon University and a B.A. in Philosophy from Brigham Young University. His research focuses on entrepreneurial capacity-building through digital strategies, including AI-driven consumer analysis, clickstream modeling, and innovative educational methodologies like meme-based engagement.

Wilson’s academic contributions span peer-reviewed articles on AI hallucination impacts, marketing analytics, and student motivation. He has presented award-winning research at conferences such as the Society for Marketing Advances (2022). Beyond academia, he advises student entrepreneurship clubs and serves on multiple faculty committees, including the Business & Government Faculty Unit’s Student Welfare Advisory Council. His professional experience includes roles as an SEO author, marketing manager, and entrepreneur in tech startups.

Wilson leads industry projects like SEO training platforms and financial literacy apps, reflecting his commitment to bridging academic research with practical digital solutions. His work emphasizes technology’s role in fostering innovation and social impact across diverse sectors.