Paul Werner

Paul Werner is an Assistant Teaching Professor in Entrepreneurship at the Cofrin School of Business, University of Wisconsin-Green Bay. With decades of hands-on experience as an entrepreneur across diverse industries (printing, frozen food, horticulture), he integrates real-world insights into his teaching practice.

• Bachelor's in Marketing, Northern Michigan University
• MBA, University of Minnesota

His research focuses on practical challenges for entrepreneurs, including:

• Digital marketing strategies for small businesses
• Startup financing mechanisms
• Tax-optimized organizational structures
• Cost-effective marketing tactics

Paul's pedagogical approach emphasizes experiential learning, where students actively shape their educational experience through:

1. Case study analysis
2. Simulated business environments
3. Practical project implementation

While no specific scientific awards or patents are mentioned in available records, his teaching philosophy reflects a commitment to developing practical skill sets for aspiring entrepreneurs.